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~isPartOf:"Journal of marketing research : JMR"
~person:"Turut, Ozge"
~person:"Zhu, Rui Juliet"
~subject:"Innovationsmanagement"
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To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
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