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~isPartOf:"Journal of marketing research : JMR"
~subject:"Automotive industry"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Automotive industry
Konsumentenverhalten
Marketingmanagement
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Chung, Jaihak
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Foubert, Bram
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Gijsbrechts, Els
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Kopalle, Praveen K.
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Journal of marketing research : JMR
SpringerLink / Bücher
16
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
9
Springer eBook Collection / Business and Economics
9
Europäische Hochschulschriften / 5
8
Gabler Edition Wissenschaft
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Discussion paper / Centre for Economic Policy Research
6
Beiträge zum Produkt-Marketing
5
Harvard business review : HBR
4
International journal of automotive technology and management : IJATM
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of economics & management strategy : JEMS
4
Lehrbuch
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
NBER Working Paper
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Harvard-Business-Manager : das Wissen der Besten
3
International journal of industrial organization
3
International journal of production research
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
NBER working paper series
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Produktentwicklung
3
The American economic review
3
Working paper / National Bureau of Economic Research, Inc.
3
Zeszyty naukowe
3
Advances in international management
2
Bausteine einer nachhaltigkeitsorientierten Betriebswirtschaftslehre : Festschrift zum 70. Geburtstag von Eberhard Seidel
2
Berichte aus der Betriebswirtschaft
2
Betriebswirtschaftslehre für Technologie und Innovation
2
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
College of Business working papers
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A general consumer preference model for experience products : application to internet recommendation services
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10009563680
Saved in:
2
The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
Saved in:
3
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
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