//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Strategisches Management
Marketing
27
Forschung
10
Research
10
Market research
8
Marktforschung
8
Konsumentenverhalten
7
Experiment
4
Führungskräfte
2
Managers
2
Measurement
2
Messung
2
Social Web
2
Social web
2
USA
2
United States
2
Absatz
1
Advertising
1
B-to-B-Marketing
1
Bayes-Statistik
1
Bayesian inference
1
Business start-up
1
Business-to-business marketing
1
Competition
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate reputation
1
Credit
1
Customer satisfaction
1
Debt management
1
Decision under uncertainty
1
Emotion
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidung unter Unsicherheit
1
Essen
1
Financial literacy
1
Finanzwissen
1
Firm value
1
Firmenimage
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Bergkvist, Lars
1
Chandon, Elise
1
Chatterjee, Rabikar
1
Chattopadhyay, Amitava
1
Fitzsimons, Gavan J.
1
Galak, Jeff
1
Janiszewski, Chris A.
1
Kramer, Thomas
1
Morales, Andrea C.
1
Muthukrishnan, A. V.
1
Rossiter, John R.
1
Sengupta, Jaideep
1
Stephen, Andrew T.
1
Venkatesh, R.
1
Wang, Tuo
1
Zhou, Rongrong
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
SpringerLink / Bücher
64
Journal of business research : JBR
39
Springer eBook Collection
25
Europäische Hochschulschriften / 5
23
Gabler Edition Wissenschaft
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Lehrbuch
15
Springer eBook Collection / Business and Economics
15
International journal of wine business research : IJWBR
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing management : MM
12
Business horizons
11
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
Marketing intelligence & planning
11
Premier reference source
11
Cogent business & management
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of Islamic marketing
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Asia Pacific journal of marketing and logistics
8
Edward Elgar E-Book Archive
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing education : JME
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Marktorientierte Unternehmensführung
8
Schriftenreihe Schwerpunkt Marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
2
The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
Saved in:
3
Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
Saved in:
4
The effect of measurement task transparency on preference construction and evaluations of personalized recommendations
Kramer, Thomas
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10003486908
Saved in:
5
Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
Saved in:
6
Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus
Sengupta, Jaideep
;
Zhou, Rongrong
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003486943
Saved in:
7
Transfer-appropriate processing, response fluency, and the mere measurement effect
Janiszewski, Chris A.
;
Chandon, Elise
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 309-323
Persistent link: https://www.econbiz.de/10003486948
Saved in:
8
Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.
;
Chattopadhyay, Amitava
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->