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~isPartOf:"Journal of marketing research : JMR"
~subject:"Emotion"
~subject:"Social Web"
~type_genre:"Article in journal"
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Search: subject_exact:"Referral marketing"
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Emotion
Social Web
Viral marketing
32
Virales Marketing
32
Consumer behaviour
15
Konsumentenverhalten
15
Social web
14
word of mouth
8
Internet marketing
6
Online-Marketing
6
Market research
5
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social media
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Berger, Jonah
3
Moe, Wendy W.
2
Trusov, Michael
2
Akpinar, Ezgi
1
Angelis, Matteo de
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand V.
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Bond, Samuel D.
1
Bonezza, Andrea
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Bonezzi, Andrea
1
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1
Eliashberg, Jehoshua
1
Falk, Emily B.
1
Gelper, Sarah
1
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1
Hollenbeck, Brett
1
Katona, Zsolt
1
Lamberton, Cait Poynor
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Norton, David A.
1
O'Donnell, Matthew Brook
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Packard, Grant
1
Peluso, Alessandro M.
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Peres, Renana
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Schmitt, Philipp
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Schweidel, David A.
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1
Sárváry, Miklós
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Journal of marketing research : JMR
Journal of business research : JBR
91
Journal of retailing and consumer services
49
International journal of internet marketing and advertising : IJIMA
41
International journal of hospitality management
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
34
Information systems research : ISR
32
Tourism management : research, policies, practice
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
The journal of product & brand management
22
Psychology & marketing
21
Electronic commerce research
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
Journal of marketing management : MM
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of promotion management : innovations in planning and applied research
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Technological forecasting & social change : an international journal
15
Business horizons
14
European journal of marketing : EJM
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
International journal of technology marketing : IJTMkt
11
Management information systems : mis quarterly
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
17
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
3
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
6
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
7
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
8
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
9
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
10
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
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