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~isPartOf:"Journal of marketing research : JMR"
~subject:"Internationales Marketing"
~subject:"Markenimage"
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Journal of marketing research : JMR
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The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
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