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~isPartOf:"Journal of marketing research : JMR"
~subject:"Internet marketing"
~subject:"USA"
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Internet marketing
USA
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
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Bijmolt, Tammo H. A.
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Fang, Eric
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Hollenbeck, Brett
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Huang, Minxue
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Li, Xiaoling
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Palmatier, Robert W.
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Rosario, Ana Babić
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Journal of marketing research : JMR
NBER working paper series
22
Working paper / National Bureau of Economic Research, Inc.
15
Discussion papers / CEPR
11
Information systems research : ISR
8
Journal of business research : JBR
8
Journal of management information systems : JMIS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science
6
Industrial and corporate change
4
International journal of industrial organization
4
Management information systems : mis quarterly
4
NBER Working Paper
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Working papers / Harvard Business School, Division of Research
4
CESifo working papers
3
Cowles Foundation discussion paper
3
Discussion paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
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Tourism management : research, policies, practice
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American economic journal
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Discussion paper / Centre for Economic Policy Research
2
Dissertations Abstracts International
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information economics and policy : IEP
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of hospitality management
2
Internet policy review : journal on internet regulation
2
Journal of advertising research
2
Journal of competition law & economics
2
Journal of economics & management strategy : JEMS
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
2
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
3
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
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