//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Markenimage"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Preismanagement
Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Pricing strategy
4
Theorie
4
Theory
4
Beziehungsmarketing
3
Brand image
3
Einzelhandel
3
Einzelhandelspreis
3
Low-cost strategy
3
Marketing management
3
Marketingmanagement
3
Niedrigpreisstrategie
3
Relationship marketing
3
Retail price
3
Retail trade
3
USA
3
United States
3
pricing
3
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
Estimation
2
Losgröße
2
Lot size
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ahearne, Michael J.
1
Ataman, M. Berk
1
Banerjee, Somak
1
Berger, Jonah
1
Biswas, Abhijit
1
Bruce, Norris I.
1
Bruno, Hernan A.
1
Che, Hai
1
Cheng, Andong
1
Cryder, Cynthia
1
Dutta, Shantanu
1
Grewal, Dhruv
1
Guha, Abhijit
1
Ham, Sung H.
1
Heerde, Harald J. van
1
Lim, Noah
1
Mela, Carl F.
1
Naik, Prasad A.
1
Nordfält, Jens
1
Peters, Kay
1
Schwartz, Eric M.
1
Verma, Swati
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of retailing
19
Journal of business research : JBR
15
Journal of retailing and consumer services
15
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
8
Journal of promotion management : innovations in planning and applied research
6
Marketing letters : a journal of research in marketing
6
Information systems research : ISR
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
European journal of marketing : EJM
4
Journal of promotion management : JPM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of agricultural & food industrial organization
2
Journal of business economics : JBE
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
4
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
5
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
6
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
7
Designing sales contests : does the prize structure matter?
Lim, Noah
;
Ahearne, Michael J.
;
Ham, Sung H.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10003867351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->