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~isPartOf:"Journal of marketing research : JMR"
~subject:"Marketingtheorie"
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Marketingtheorie
Market research
172
Marktforschung
172
Consumer behaviour
169
Konsumentenverhalten
169
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Internet marketing
44
Online-Marketing
44
Advertising effects
42
Werbewirkung
42
Marketing management
41
Marketingmanagement
41
Theorie
38
Theory
38
Brand image
33
Markenimage
33
Viral marketing
32
Virales Marketing
32
Experiment
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Distribution channel
27
Marketing
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USA
27
United States
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Vertriebsweg
27
Advertising
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Social Web
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Social web
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Bayes-Statistik
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Bayesian inference
24
Marketing theory
24
Sales promotion
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Verkaufsförderung
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Personality psychology
18
Persönlichkeitspsychologie
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Präferenztheorie
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Theory of preferences
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Ansari, Asim
2
Hanssens, Dominique M.
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1
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1
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1
Chan, Tat Y.
1
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1
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1
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1
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1
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1
Inman, J. Jeffrey
1
Iyengar, Raghuram
1
Jacobson, Robert
1
Kadiyali, Vrinda
1
Kirmani, Amna
1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing research : JMR
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
24
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1
Optimal
marketing
strategies for a customer data intermediary
Pancras, Joseph
;
Sudhir, K.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
Saved in:
2
Special issue on theory and practice in
marketing
2014
Persistent link: https://www.econbiz.de/10010471046
Saved in:
3
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
Saved in:
4
The impact of
marketing
-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
5
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
6
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
Saved in:
7
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
8
The financial value impact of perceptual brand attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10003696848
Saved in:
9
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey
;
Park, Joonwook
;
Sinha, Ashish
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
Saved in:
10
Brand-level effects of stockkeeping unit reductions
Zhang, Jie
;
Krishna, Aradhna
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 545-559
Persistent link: https://www.econbiz.de/10003569714
Saved in:
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