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~isPartOf:"Journal of marketing research : JMR"
~subject:"New product development"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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New product development
USA
Brand management
55
Markenführung
55
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
43
Markenimage
43
Brand
20
Markenartikel
20
Market research
15
Marktforschung
15
Advertising effects
12
Werbewirkung
12
Perception
7
Sales promotion
7
Theorie
7
Theory
7
Verkaufsförderung
7
Wahrnehmung
7
Brand extension
6
Markentransfer
6
Cognition
5
Experiment
5
Kognition
5
Marketing management
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
Produktentwicklung
5
United States
5
branding
5
Bewertung
4
Beziehungsmarketing
4
Evaluation
4
Personality psychology
4
Persönlichkeitspsychologie
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
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Type of publication
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Article
9
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Language
All
English
9
Author
All
Bucklin, Randolph E.
1
Campbell, Margaret C.
1
Cheema, Amar
1
Grant, Susan Jung
1
Gürhan-Canli, Zeynep
1
Hoegg, Joandrea
1
Jhang, Ji Hoon
1
John, Deborah Roedder
1
Kaikati, Andrew M.
1
Kannan, P. K.
1
Kirmani, Amna
1
Koukova, Nevena T.
1
Lewis, Michael V.
1
Monga, Alokparna Basu
1
Ng, Sharon
1
Park, Ji Kyung
1
Shugan, Steven M.
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
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Published in...
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Journal of marketing research : JMR
The journal of brand management : an international journal
41
Journal of business research : JBR
32
The journal of product & brand management
28
Psychology & marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
The journal of product innovation management : an international publication of the Product Development & Management Association
17
Journal of advertising research
15
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of hospitality management
12
Journal of fashion marketing and management
11
The journal of consumer marketing
11
European journal of marketing : EJM
10
Journal of marketing theory and practice
10
Journal of retailing and consumer services
10
Journal of the Academy of Marketing Science
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Corporate reputation review : an international journal
8
Harvard business review : HBR
8
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing management : MM
8
Marketing letters : a journal of research in marketing
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Harvard-Business-Manager : das Wissen der Besten
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
The IUP journal of brand management : IJBRM
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
Tourism management : research, policies, practice
6
Business horizons
5
Journal of consumer behaviour : an international research review
5
Journal of customer behaviour
5
Journal of promotion management : JPM
5
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Source
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ECONIS (ZBW)
9
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9
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9
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date (newest first)
date (oldest first)
1
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
2
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
3
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
4
Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity
Jhang, Ji Hoon
;
Grant, Susan Jung
;
Campbell, Margaret C.
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10009524181
Saved in:
5
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
6
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
7
The effect of need for uniqueness on word of mouth
Cheema, Amar
;
Kaikati, Andrew M.
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 553-563
Persistent link: https://www.econbiz.de/10003983885
Saved in:
8
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
9
Estimating brand positioning maps using supermarket scanning data
Shugan, Steven M.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10001020986
Saved in:
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