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~isPartOf:"Journal of marketing research : JMR"
~subject:"Online-Marketing"
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Online-Marketing
Brand management
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Journal of marketing research : JMR
Journal of business research : JBR
88
International journal of internet marketing and advertising : IJIMA
50
Industrial marketing management : the international journal for industrial and high-tech firms
49
The journal of product & brand management
46
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
23
SpringerLink / Bücher
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Marketing intelligence & planning
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Journal of internet commerce
17
Journal of promotion management : JPM
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The journal of business & industrial marketing
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Business horizons
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Cogent business & management
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Springer eBook Collection
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Tourism management : research, policies, practice
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Journal of marketing management : MM
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Innovatives Markenmanagement
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European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of advertising research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Psychology & marketing
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Research
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Asia Pacific journal of marketing and logistics
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of the Academy of Marketing Science
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International journal of consumer studies
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Journal of global marketing
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ECONIS (ZBW)
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1
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
2
Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
Saved in:
3
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
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