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~isPartOf:"Journal of marketing research : JMR"
~subject:"Relationship marketing"
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Search: subject:"promotions"
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Relationship marketing
Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
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Brand management
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Markenführung
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Preismanagement
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Pricing strategy
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Theorie
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pricing
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Beziehungsmarketing
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Brand image
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Aribarg, Anocha
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Arora, Neeraj
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Li, Shibo
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Montgomery, Alan
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Journal of marketing research : JMR
Journal of retailing and consumer services
10
International journal of retail & distribution management
4
Journal of business research : JBR
4
Journal of promotion management : innovations in planning and applied research
4
Company and customer relations
3
Journal of the Academy of Marketing Science
3
SpringerLink / Bücher
3
International journal of business
2
International journal of electronic customer relationship management : IJECRM
2
International journal of logistics : research and applications
2
International journal of market research
2
International journal of value chain management : IJVCM
2
Journal of business economics : JBE
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Strategic corporate communication in the digital age
2
The journal of applied business research
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
African journal of economic and management studies : AJEMS
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Autohaus
1
Beiträge zur Dienstleistungsmarketing-Forschung : aktuelle Forschungsfragen und Forschungsergebnisse ; [14. Workshop Dienstleistungsmarketing 2010]
1
Business Guides on the Go
1
Business horizons
1
CUDARE working paper series
1
California management review
1
Campus für Unternehmer
1
DVZ Praxis
1
ERIM report series research in management
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft
1
Grundwissen
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
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ECONIS (ZBW)
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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
2
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
3
Brand portfolio
promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
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