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~isPartOf:"Journal of marketing research : JMR"
~subject:"United States"
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Hörfunkwerbung
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1987
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Young, S. Mark
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Journal of marketing research : JMR
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Reihe: Telekommunikation _372 Medienwirtschaft
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Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
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