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~isPartOf:"Journal of marketing research : JMR"
~subject:"Virales Marketing"
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Search: subject_exact:"Social web"
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Virales Marketing
Social Web
31
Social web
31
Viral marketing
14
Consumer behaviour
12
Konsumentenverhalten
12
Internet marketing
11
Online-Marketing
11
Social network
7
Soziales Netzwerk
7
social media
6
Beziehungsmarketing
4
Market research
4
Marktforschung
4
Relationship marketing
4
Social relations
4
Soziale Beziehungen
4
word of mouth
4
Brand management
3
E-commerce
3
Electronic Commerce
3
Feldforschung
3
Field research
3
Markenführung
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field experiment
3
social networks
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Advertising effects
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Bayes-Statistik
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Digitale Plattform
2
Internet usage
2
Internetnutzung
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Markenimage
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Marketing
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Network economics
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Berger, Jonah
2
Moe, Wendy W.
2
Trusov, Michael
2
Akpinar, Ezgi
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand V.
1
Bonezza, Andrea
1
Bucklin, Randolph E.
1
Cascio, Christopher N.
1
Chen, Yu-Jen
1
De Angelis, Matteo
1
Dubois, David
1
Eliashberg, Jehoshua
1
Falk, Emily B.
1
Gelper, Sarah
1
Hamilton, Rebecca W.
1
Hollenbeck, Brett
1
Katona, Zsolt
1
Lamberton, Cait Poynor
1
Norton, David A.
1
O'Donnell, Matthew Brook
1
Packard, Grant
1
Peres, Renana
1
Rosario, Ana Babić
1
Schlosser, Ann
1
Schmitt, Philipp
1
Schweidel, David A.
1
Skiera, Bernd
1
Sotgiu, Francesca
1
Sárváry, Miklós
1
Tinney, Francis J. <Jr.>
1
Valck, Kristine de
1
Van Den Bulte, Christophe
1
Walker Reczek, Rebecca
1
Zubcsek, Peter Pal
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Journal of marketing research : JMR
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
2
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
3
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
4
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
5
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
6
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
7
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
8
Sharing with friends versus strangers : how interpersonal closeness influences word-of-mouth valence
Dubois, David
;
Bonezza, Andrea
;
De Angelis, Matteo
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 712-727
Persistent link: https://www.econbiz.de/10011650385
Saved in:
9
Neural correlates of susceptibility to group opinions in online word-of-mouth recommendations
Cascio, Christopher N.
;
O'Donnell, Matthew Brook
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 559-575
Persistent link: https://www.econbiz.de/10011337498
Saved in:
10
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
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