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~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
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