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~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Customer value
14
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10
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Journal of marketing research : JMR
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
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27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
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Journal of strategic marketing
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Technological forecasting & social change : an international journal
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
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International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cogent business & management
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European journal of marketing : EJM
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European management journal
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International journal of services and operations management
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Management decision : MD
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The TQM journal : the international review of organizational improvement
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Harvard-Business-Manager : das Wissen der Besten
8
Journal of business-to-business marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
14
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11
Learning and acting on customer information : a simulation-based demonstration on service allocations with offshore centers
Sun, Baohong
;
Li, Shibo
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 72-86
Persistent link: https://www.econbiz.de/10008858643
Saved in:
12
Stockouts in online retailing
Jing, Xiaoqing
;
Lewis, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 342-354
Persistent link: https://www.econbiz.de/10008988442
Saved in:
13
The importance of modeling temporal dependence of timing and quantity in direct marketing
Jen, Lichung
;
Chou, Chien-heng
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
46
(
2009
)
4
,
pp. 482-493
Persistent link: https://www.econbiz.de/10003872292
Saved in:
14
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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