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~isPartOf:"Journal of marketing theory and practice"
~language:"eng"
~language:"spa"
~person:"Ko, Yong Jae"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Brand
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Brand management
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Community
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Consumer behaviour
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Gemeinschaft
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Ko, Yong Jae
Arnold, Todd J.
3
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Journal of marketing theory and practice
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Sport management review
3
Corporate reputation review
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of nonprofit & public sector marketing
1
Journal of travel and tourism marketing
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The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob
;
Walker, Matthew
;
Yoshida, Masayuki
;
Ko, Yong Jae
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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