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Journal of marketing theory and practice
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Do longer or shorter budget temporal frames matter? Numerosity effects, mental budgets, and purchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 422-441
Persistent link: https://www.econbiz.de/10011600562
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2
Examining the influence of job resourcefulness on sales performance
Harris, Eric G.
;
Ladik, Daniel M.
;
Artis, Andrew B.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 405-413
Persistent link: https://www.econbiz.de/10010231853
Saved in:
3
Consumer preferences for assimilative versus aspirational models in marketing communications : the role of product class, individual difference, and mood state
Nichols, Bridget Satinover
;
Schumann, David W.
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 359-375
Persistent link: https://www.econbiz.de/10009688910
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