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~isPartOf:"Journal of marketing theory and practice"
~person:"Beatty, Sharon E."
~person:"Wansink, Brian"
~subject:"Comparison"
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Quantitative approaches to consumer field research
Payne, Collin R.
;
Wansink, Brian
- In:
Journal of marketing theory and practice
19
(
2011
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10009383574
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