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~isPartOf:"Journal of marketing theory and practice"
~person:"Lafferty, Barbara A."
~subject:"Brand image"
~subject:"Werbeplanung"
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Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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