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~isPartOf:"Journal of marketing theory and practice"
~person:"Nejad, Mohammad G."
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Journal of marketing theory and practice
The international journal of bank marketing : IJBM
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Influentials and influence mechanisms in new product diffusion : an integrative review
Nejad, Mohammad G.
;
Sherrell, Daniel L.
;
Babakus, Emin
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010357866
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