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~isPartOf:"Journal of marketing theory and practice"
~subject:"Gesundheitswesen"
~subject:"Konsumentenverhalten"
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Gesundheitswesen
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Celebrity endorsement
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Confidence
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Consumer behaviour
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Journal of marketing theory and practice
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Health economics
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Allokation im marktwirtschaftlichen System
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Der private Haushalt als Gesundheitsstandort : theoretische und empirische Analysen ; [Tagung "Die Ökonomischen Wirkungen Assistierender Technologien in der Gesundheits- und Pflegeversorgung", ... 20. und 21. November 2009 im Hanse-Wissenschaftskolleg in Delmenhorst]
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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FEUNL Working Paper Series No 545
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Gesundheit. Politik - Gesellschaft - Wirtschaft
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Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria
;
Min, Kyeong Sam
;
Joint, Elizabeth
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
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