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~isPartOf:"Journal of marketing theory and practice"
~subject:"Online-Marketing"
~type_genre:"Case study"
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Journal of marketing theory and practice
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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European journal of marketing : EJM
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Handbook of research on effective marketing in contemporary globalism
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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The journal of brand management : an international journal
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Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
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