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~isPartOf:"Journal of marketing theory and practice"
~subject:"Produktqualität"
~subject:"Video game"
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Journal of marketing theory and practice
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Documetation Bulletin, [Dokumentationsbulletin], Suppl. D [Beil. D]: Radio, tv, film, Commission of the European Communities, DG X [Directorate-General Information]
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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How social community and social publishing influence new product launch : the case of Twitter during the Playstation 4 and Xbox One launches
Kim, Yuna
;
Chandler, Jennifer D.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 144-157
Persistent link: https://www.econbiz.de/10011884513
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