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~isPartOf:"Journal of marketing theory and practice"
~subject:"Werbepsychologie"
~subject:"Werbung"
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Search: subject_exact:"Psychology of advertising"
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Werbepsychologie
Werbung
Psychology of advertising
9
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
USA
2
United States
2
2010-2011
1
Advertising planning
1
Automotive industry
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Consumer motivation
1
Corporate reputation
1
Customer integration
1
Disease
1
Einkaufsverhalten
1
Emotional branding
1
Emotionale Werbung
1
Fernsehwerbung
1
Firmenimage
1
Girls
1
Hispanics
1
Hispano-Amerikaner
1
Innovation adoption
1
Innovationsakzeptanz
1
Kaufmotiv
1
Kfz-Industrie
1
Krankheit
1
Kundenintegration
1
Ladengeschäft
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Markenführung
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Marketing theory
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Article
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English
9
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Beatty, Sharon E.
1
Bose, Mousumi
1
Coolsen, Michael K.
1
Feuchtl, Silvia
1
Flint, Daniel J.
1
Franke, George R.
1
Gardner, Meryl P.
1
Givan, Alexa M.
1
Joint, Elizabeth
1
Kamleitner, Bernadette
1
Kemp, Elyria
1
Krautz, Carolin
1
Lee-Wingate, Sooyeon Nikki
1
Min, Kyeong Sam
1
Moon, Jae Yun
1
Munch, James M.
1
Nguyen, Hieu P.
1
Peterson, Robert A.
1
Quesenberry, Keith A.
1
Reynolds, Kristy E.
1
Spaid, Brian I.
1
Villarreal, Ricardo
1
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Journal of marketing theory and practice
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
9
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1
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
2
"As if it were mine" : imagery works by inducing psychological ownership
Kamleitner, Bernadette
;
Feuchtl, Silvia
- In:
Journal of marketing theory and practice
23
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011300910
Saved in:
3
Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria
;
Min, Kyeong Sam
;
Joint, Elizabeth
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
Saved in:
4
Social store identity and adolescent females' store attitudes and behaviors
Beatty, Sharon E.
;
Givan, Alexa M.
;
Franke, George R.
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 38-56
Persistent link: https://www.econbiz.de/10010484122
Saved in:
5
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
6
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
7
The meaning of shopping experiences augmented by mobile Internet devices
Spaid, Brian I.
;
Flint, Daniel J.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10010346479
Saved in:
8
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
9
The concept and marketing implications of Hispanicness
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 303-316
Persistent link: https://www.econbiz.de/10003897717
Saved in:
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