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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
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The effect of online versus offline retailer-brand image incongruity on the flow experience
Landers, V. Myles
;
Beatty, Sharon E.
;
Wang, Sijun
; …
- In:
Journal of marketing theory and practice
23
(
2015
)
4
,
pp. 370-387
Persistent link: https://www.econbiz.de/10011340226
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