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~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Kaufentscheidung"
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Journal of marketing theory and practice : JMTP
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Why are industrial firms high or low brand sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
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The impact of celebrity endorsement on consumer purchase intention : an emerging market perspective
Osei-Frimpong, Kofi
;
Donkor, Georgina
;
Owusu-Frimpong, Nana
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10012181611
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