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~isPartOf:"Journal of marketing theory and practice : JMTP"
~type_genre:"Aufsatz in Zeitschrift"
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The importance of fit : a predictive model of cause marketing effects
Rego, Michelle M.
;
Hamilton, Mark
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10013358763
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