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~isPartOf:"Journal of media business studies"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Media usage
9
Mediennutzung
9
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Consumer behaviour
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Internet marketing
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Artero, Juan P.
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Bleier, Alexander
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Journal of media business studies
Journal of the Academy of Marketing Science
Journal of advertising research
9
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
55plus Marketing : Zukunftsmarkt Senioren
1
Arts and the market
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Breaking new ground in theory and practice
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Der Markt : international journal of marketing
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Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
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Innovation in advertising and branding communication
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of sport finance
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JMM : the international journal on media management
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Jahrbuch Seniorenmarketing
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Journal of business research : JBR
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Journal of economics & management strategy : JEMS
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Qualitative market research : an international journal
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Rendite ohne gesellschaftliche Dividende? : die Ökonomisierung des Rundfunks und ihre Folgen ; Dokumentation des DLM-Symposiums vom März 2008 in Berlin
1
Review of industrial organization : RIO
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Society and business review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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The B.E. journal of theoretical economics
1
The advertising and consumer culture reader
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The interface of business and culture
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The journal of consumer marketing
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The review of economics and statistics
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Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
2
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
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