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~isPartOf:"Journal of media business studies"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Communication media"
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Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
2
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart
;
Weibull, Lennart
;
Melesko, Stefan
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
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