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~isPartOf:"Journal of media business studies"
~isPartOf:"The journal of industrial economics"
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Journal of media business studies
The journal of industrial economics
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Media-Perspektiven
22
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Working Papers / eSocialSciences
12
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
P / the Rand Corporation
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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ECONIS (ZBW)
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1
The growth of the offer and the perceptions of
television
content quality
Etayo, Cristina
;
Bayo-Moriones, Alberto
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014234937
Saved in:
2
The value of using popular music and performers on brand and message recall in
television
advertising jingles
Taher, Ahmed
;
El Badawy, Heba Y.
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 303-319
Persistent link: https://www.econbiz.de/10014438633
Saved in:
3
How the Greek
television
landscape changed during the financial crisis
Podara, Anna
;
Matsiola, Maria
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 284-301
Persistent link: https://www.econbiz.de/10014319851
Saved in:
4
Platform mergers : lessons from a case in the digital TV market
Ivaldi, Marc
;
Zhang, Jiekai
- In:
The journal of industrial economics
70
(
2022
)
3
,
pp. 591-630
Persistent link: https://www.econbiz.de/10013464445
Saved in:
5
The evolution of viewers' concerns and perceptions of
television
content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
6
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
7
Enough drama and horror IRL : how the COVID-19 pandemic changed TV consumption
Kim, Danny D. E.
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10014234943
Saved in:
8
Dual portfolio management strategies of online subscription video on demand (SVOD) companies : a genre perspective
Noh, Shinwon
- In:
Journal of media business studies
18
(
2021
)
2
,
pp. 132-153
Persistent link: https://www.econbiz.de/10012513823
Saved in:
9
Federal Communications Commission reverse incentive spectrum auction : outcomes and impact on the broadcast industry
Sindik, Amy
;
Polinsky, Heather
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 276-293
Persistent link: https://www.econbiz.de/10012312166
Saved in:
10
Cinematic explosion : new products, unpredictabilty and realized quality in the digital era
Waldfogel, Joel
- In:
The journal of industrial economics
64
(
2016
)
4
,
pp. 755-772
Persistent link: https://www.econbiz.de/10011721212
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