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~isPartOf:"Journal of media business studies"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
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Fernsehen
Medienökonomik
Television advertising
Fernsehprogramm
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3
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Product Placement
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Artero, Juan P.
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Coffey, Amy Jo
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Hull, Kevin
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Pandelaere, Mario
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Journal of media business studies
Tourism management : research, policies, practice
Journal of advertising research
8
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
7
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
5
The journal of media economics
5
International journal of sport finance
4
Arts and the market
3
CESifo working papers
3
JMM : the international journal on media management
3
Journal of advertising : official publication of the American Academy of Advertising
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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Faculty & research / Insead : working paper series
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IFN working paper
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Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
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International screen industries
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Journal of marketing communications
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Kyklos : international review for social sciences
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
P / the Rand Corporation
2
Psychology & marketing
2
Reports and papers on mass communication
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sportveranstaltungen zwischen Liga- und Medieninteressen : [Jahrestagung des Arbeitskreises "Sportökonomie" am 14. und 15. April 2000 in Köln]
2
Wettbewerb und Regulierung von Märkten und Unternehmen
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Working paper series
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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Advertising in new formats and media : current research and implications for marketers
1
American economic journal : a journal of the American Economic Association
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Annual Marketing Research Conference : contributed papers, 1953
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ECONIS (ZBW)
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1
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
3
An exploration of shared services agreements within US local television markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
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