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~isPartOf:"Journal of media business studies"
~subject:"Fernsehwerbung"
~subject:"Mobilkommunikation"
~type:"article"
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Fernsehwerbung
Mobilkommunikation
Media usage
6
Mediennutzung
6
Communication media
3
Kommunikationsmedien
3
Internet marketing
2
Mobile communications
2
Online-Marketing
2
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Welt
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World
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2007-2010
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COVID-19
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Consumer behaviour
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Artero, Juan P.
1
Dwyer, Tim
1
Etayo, Cristina
1
Kemppainen, Pentti
1
Sánchez-Tabernero, Alfonso
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Journal of media business studies
Journal of advertising research
10
The journal of media economics
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
Young consumers : insight and ideas for responsible marketers
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of targeting, measurement and analysis for marketing
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
The journal of consumer marketing
2
55plus Marketing : Zukunftsmarkt Senioren
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Arts and the market
1
Breaking new ground in theory and practice
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Der Markt : international journal of marketing
1
Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
1
Digital excellence : university meets economy
1
Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
Frontiers of broadband, electronic and mobile commerce
1
Global business perspectives
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information and organization
1
Information systems and e-business management : ISeB
1
Information systems frontiers : ISF ; a journal of research and innovation
1
Innovation in advertising and branding communication
1
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
1
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of sport finance
1
JMM : the international journal on media management
1
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The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
2
Surviving the transition to "digital first" : new apps in Asian mobile internets
Dwyer, Tim
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 29-48
Persistent link: https://www.econbiz.de/10011518267
Saved in:
3
The role of public service in digitization of radio
Kemppainen, Pentti
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009578709
Saved in:
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