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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~person:"Eastman, Jacqueline K."
~subject:"Advertising"
~subject:"Pharmaindustrie"
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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