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~isPartOf:"Journal of modelling in management"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Strategisches Management"
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Consumer behaviour
Online-Marketing
Strategisches Management
Marketing
14
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Modeling
4
Modelling
4
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3
Decision-making
3
Customer value
2
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1
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1
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Business-to-business marketing
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1
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Customer engagement value (CEV)
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1
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Abo Elhamd, Eman
1
Bagherinejad, Jafar
1
Dash, Ganesh
1
Elkhodary, Ehab
1
Galli, Brian
1
Ghobadi, Somayeh Najafi
1
Go, Noella
1
Godinho, Pedro Manuel Cortesão
1
Kautis, Pradeep
1
Manreal, Pacco
1
Mild, Andreas
1
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1
Ocampo, Lanndon
1
Padillo, Clotildo <Jr>
1
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1
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1
Saleh, Mohamed
1
Samson, Samuel
1
Shamma, Hamed
1
Sudharshan, Devanathan
1
Taleizadeh, Ata Allah
1
Wang, Ziang
1
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1
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Journal of modelling in management
SpringerLink / Bücher
64
Journal of business research : JBR
39
Springer eBook Collection
25
Europäische Hochschulschriften / 5
23
Gabler Edition Wissenschaft
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Lehrbuch
15
Springer eBook Collection / Business and Economics
15
International journal of wine business research : IJWBR
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing management : MM
12
Business horizons
11
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
11
Marketing intelligence & planning
11
Premier reference source
11
Cogent business & management
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of Islamic marketing
10
Journal of retailing and consumer services
9
Psychology & marketing
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Asia Pacific journal of marketing and logistics
8
Edward Elgar E-Book Archive
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Journal of promotion management : innovations in planning and applied research
8
Journal of strategic marketing
8
Marktorientierte Unternehmensführung
8
Schriftenreihe Schwerpunkt Marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
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ECONIS (ZBW)
7
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1
Mining numerical measure of consumers' product evaluation expressed in words based on latent Dirichlet allocation
Wang, Ziang
;
Yang, Feng
- In:
Journal of modelling in management
18
(
2023
)
1
,
pp. 147-170
Persistent link: https://www.econbiz.de/10014334638
Saved in:
2
Customer engagement value : process, limitations and future research
Abo Elhamd, Eman
;
Shamma, Hamed
;
Saleh, Mohamed
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1144-1176
Persistent link: https://www.econbiz.de/10014334159
Saved in:
3
Modelling the priority attributes of customer loyalty in Philippine single-dish restaurants
Padillo, Clotildo <Jr>
;
Go, Noella
;
Manreal, Pacco
; …
- In:
Journal of modelling in management
17
(
2022
)
4
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014334588
Saved in:
4
Optimal marketing policy for managing new generation products in the presence of forward-looking customers by considering product diffusion
Ghobadi, Somayeh Najafi
;
Bagherinejad, Jafar
; …
- In:
Journal of modelling in management
17
(
2022
)
2
,
pp. 633-654
Persistent link: https://www.econbiz.de/10013362615
Saved in:
5
Changes in customer preference heterogeneity patterns : a simulation study
Sudharshan, Devanathan
;
Mild, Andreas
- In:
Journal of modelling in management
12
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011748789
Saved in:
6
A memetic algorithm for maximizing earned attention in social media
Godinho, Pedro Manuel Cortesão
;
Moutinho, Luiz
; …
- In:
Journal of modelling in management
12
(
2017
)
3
,
pp. 364-385
Persistent link: https://www.econbiz.de/10011776920
Saved in:
7
Environmentally concerned consumer behavior : evidence from consumers in Rajastha
Kautis, Pradeep
;
Dash, Ganesh
- In:
Journal of modelling in management
12
(
2017
)
4
,
pp. 712-738
Persistent link: https://www.econbiz.de/10011808380
Saved in:
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