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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Erlandsson, Arvid"
~person:"Peloza, John"
~subject:"Wohltätigkeit"
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Wohltätigkeit
Charitable organization
2
Charity
2
Consumer behaviour
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Fundraising
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Gemeinnützige Organisation
2
Konsumentenverhalten
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Nonprofit organization
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Nonprofit-Organisation
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Advertising
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Advertising effects
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Attitudes toward charity advertisements
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Brand management
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Community
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Gemeinschaft
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Markenführung
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Meinung
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Nonprofit marketing
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Nonprofit-Marketing
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Opinion
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Social Web
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Social web
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Werbewirkung
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Werbung
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donation behavior
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negative/sad appeals
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nonprofit marketing
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positive/happy appeals
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Erlandsson, Arvid
Peloza, John
Akbar, Mohammad Muzahid
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Bennett, Roger
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Broidl, Christiana
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Faulkner, Margaret
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Kumar, Atul
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Phau, Ian
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Journal of nonprofit & public sector marketing
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
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Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
2
Building the charity brand community
Hassay, Derek N.
;
Peloza, John
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
1
,
pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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