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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Hassay, Derek N."
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Search: subject_exact:"Wohltätigkeit"
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Journal of nonprofit & public sector marketing
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Building the charity brand community
Hassay, Derek N.
;
Peloza, John
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
1
,
pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
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Make versus buy philanthropy : managing firm-cause relationships for strategic and social benefit
Peloza, John
;
Hassay, Derek N.
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
2
,
pp. 69-90
Persistent link: https://www.econbiz.de/10003757547
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