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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Katz, Hagai"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
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Brand management
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The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
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