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~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Rogers, Dana"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
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Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
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