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~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Bank"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Case study"
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Journal of nonprofit & public sector marketing
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
7
Public relations case studies : Fallbeispiele aus der Praxis
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The Oxford handbook of corporate reputation
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Business and sustainability : concepts, strategies and changes
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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Corporate social irresponsibility : a challenging concept
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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EBS-Forschung : Schriftenreihe der European Business School, Schloß Reichartshausen
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Hamburger Schriften zur Marketingforschung
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Handbuch Unternehmenskommunikation
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Journal of communication management : an international journal
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Journal of marketing management : MM
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Ross School of Business working paper series
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Managing word-of-mouth : a nonprofit case study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 284-308
Persistent link: https://www.econbiz.de/10010196552
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