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~isPartOf:"Journal of personal selling & sales management"
~subject:"Marketingmanagement"
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Marketingmanagement
B-to-B-Marketing
11
Business-to-business marketing
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Selling
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Verkauf
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Lieferantenmanagement
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Supplier relationship management
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Consumer behaviour
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adaptive selling
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digital transformation
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Alavi, Sascha
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Cron, William L.
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Habel, Johannes
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Klarmann, Martin
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Journal of personal selling & sales management
Industrial marketing management : the international journal for industrial and high-tech firms
83
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technischer Vertrieb
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Berichte aus der Betriebswirtschaft
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of marketing research : JMR
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
Administrative Sciences : open access journal
1
Advanced digital marketing strategies in a data-driven era
1
Advances in services marketing
1
Amfiteatru economic : an economic and business research periodical
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
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Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin
;
Wouters, Marc
- In:
Journal of personal selling & sales management
43
(
2023
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
Saved in:
2
Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of personal selling & sales management
43
(
2023
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
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