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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~subject:"Konsumentenverhalten"
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Angst
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Anxiety
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Consumer behaviour
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Advertising effects
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Ladendiebstahl
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Prevention
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Prävention
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Risikoaversion
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Werbewirkung
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Option pricing theory
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Optionspreistheorie
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Social marketing
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ads
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attitude
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culture
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fear
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De Bock, Tine
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Pandelaere, Mario
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Van Kenhove, Patrick
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Vermeir, Iris
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Chung, Hwiman
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
4
Psychology & marketing
4
International journal of consumer studies
2
Journal of consumer marketing
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
The journal of consumer marketing
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Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Cogent business & management
1
Documentos de trabajo / dECON, Facultad de Ciencias Sociales, Universidad de la República : documento
1
Economy 4.0 and the COVID-19 pandemic : a review of research
1
European journal of management and business economics : EJM&BE
1
Health marketing quarterly
1
Higher School of Economics Research Paper
1
International journal of advertising : the quarterly review of marketing communications
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International journal of social sciences : IJoSS
1
Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Management information systems : mis quarterly
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Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
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South Asian journal of marketing
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The journal of product & brand management
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The service industries journal
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The silver market phenomenon : business opportunities in an era of demographic change
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ECONIS (ZBW)
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Affective effects of offering options on persuasiveness of fear appeals
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 128-142
Persistent link: https://www.econbiz.de/10012179014
Saved in:
2
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
3
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
4
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10008821751
Saved in:
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