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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Abratt, Russell"
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Brand image
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South Africa
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Abratt, Russell
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
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The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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