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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~subject:"Advertising planning"
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Advertising planning
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Journal of promotion management : JPM
Marketing intelligence & planning
Psychology & marketing
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Leitfaden Online-Marketing ; [Bd. 1]
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Handbuch Kommunikationsmanagement
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Media-Perspektiven
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A master class in brand planning : the timeless works of Stephen King
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Breaking new ground in theory and practice
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Comparative economic research : Central and Eastern Europe
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Fashion marketing
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Handbuch Medienmanagement : mit 46 Tabellen
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Handbuch der Marktforschung
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
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International journal of market research
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JMM : the international journal on media management
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Journal of business economics : JBE
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Journal of business research : JBR
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Journal of the Operational Research Society : OR
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Ratgeber Marketing-Praxis
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Springer eBook Collection / Business and Economics
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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The Sage handbook of advertising
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Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Is beauty in the eye of the beholder? : gender and beauty in the cosmetics sector ; a comparative study of Indonesia and Korea
Kim, Jaeil
;
Han, WoongHee
;
Kim, DongTae
;
Paramita, Widya
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10009751817
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