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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Celebrity-Werbung"
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Search: subject_exact:"Werbewirkung"
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Celebrity-Werbung
Advertising effects
152
Werbewirkung
152
Consumer behaviour
91
Konsumentenverhalten
91
Advertising
67
Werbung
66
Brand management
37
Markenführung
37
Internet marketing
36
Online-Marketing
36
Brand image
30
Markenimage
30
Brand
18
Celebrity endorsement
18
Markenartikel
18
Product Placement
18
Product placement
18
Social Web
15
Social web
15
USA
14
United States
14
Emotion
13
Fernsehwerbung
11
Marketing management
11
Marketingmanagement
11
Television advertising
11
advertising
11
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Kulturelle Identität
8
China
7
Psychology of advertising
7
Target group
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Werbepsychologie
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7
Film industry
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Arora, Nilesh
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Avery, Elizabeth Johnson
1
Baoku, Li
1
Beerli-Palacio, Asunción
1
Bhakar, Shailja
1
Cho, Moonhee
1
Dekker, Kim
1
Edwards, Steven M.
1
Fowler, Kendra
1
Goi, Chai Lee
1
Jin, Young Ju
1
Kalam, Abul
1
Kapoor, Vikram
1
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Lee, Wei-Na
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Martín-Santana, Josefa D.
1
Meng, Juan
1
Moharana, Tapas Ranjan
1
Nan, Yafeng
1
Pan, Po-Lin
1
Park, Sejin
1
Park, Sunyoung
1
Paul, Justin
1
Pradhan, Debasis
1
Premeaux, Shane R.
1
Prentice, Catherine
1
Reijmersdal, Eva A. van
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Rishi, Bikramjit
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Journal of promotion management : JPM
Marketing intelligence & planning
Psychology & marketing
17
International journal of advertising : the review of marketing communications
13
Journal of business research : JBR
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
11
Journal of promotion management : innovations in planning and applied research
10
International journal of sports marketing & sponsorship
9
Journal of advertising research
8
The journal of product & brand management
8
Journal of global marketing
7
Journal of retailing and consumer services
7
Journal of marketing management : MM
6
Marketing letters : a journal of research in marketing
6
The journal of brand management : an international journal
6
Young consumers : insight and ideas for responsible marketers
6
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
European journal of marketing : EJM
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Vision : the journal of business perspective
4
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
3
International journal of internet marketing and advertising : IJIMA
3
International review on public and non-profit marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Qualitative market research : an international journal
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Asia Pacific journal of marketing and logistics
2
Asia-Pacific journal of business administration
2
Celebrity, convergence and transformation
2
Cogent business & management
2
Gabler Edition Wissenschaft
2
International journal of Indian culture and business management
2
International journal of hospitality management
2
International journal of market research
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ECONIS (ZBW)
18
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1
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18
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date (oldest first)
1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
3
Do celebrity endorsements influence stock investment intentions?
Shiva, Atul
;
Arora, Nilesh
;
Rishi, Bikramjit
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 804-819
Persistent link: https://www.econbiz.de/10013393550
Saved in:
4
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
5
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
6
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
7
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
8
Effects of patriotism and celebrity endorsement in military advertising
Park, Sejin
;
Avery, Elizabeth Johnson
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 605-619
Persistent link: https://www.econbiz.de/10011631923
Saved in:
9
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
10
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
Saved in:
1
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