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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~subject:"China"
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Search: subject_exact:"Werbewirkung"
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China
Advertising effects
152
Werbewirkung
152
Consumer behaviour
91
Konsumentenverhalten
91
Advertising
67
Werbung
66
Brand management
37
Markenführung
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Internet marketing
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Online-Marketing
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Brand image
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Markenimage
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Markenartikel
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Product Placement
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Product placement
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Social Web
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Social web
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United States
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Emotion
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Fernsehwerbung
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Marketing management
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Marketingmanagement
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Television advertising
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advertising
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product placement
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Sales promotion
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Verkaufsförderung
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Cultural identity
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Kulturelle Identität
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Psychology of advertising
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Target group
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Werbepsychologie
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Chen, Huan
2
Chan, Agnes S.
1
Cheung, Mei-chun
1
Dai, Tingting
1
Fan, Nicole H.
1
Gelbrich, Katja
1
Gäthke, Daniel
1
Li, Bin
1
Li, Weiwei
1
Lin, En-ying
1
Liu, Fang
1
Lu, Taihong
1
McLaren-Hankin, Yvonne
1
Prentice, Catherine
1
Qi, Zhou
1
Sze, Sophia L.
1
Teng, Lefa
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Wang, Ye
1
Westjohn, Stanford A.
1
Yin, Shimin
1
Zhang, Lei
1
Zhao, Guangzhi
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Journal of promotion management : JPM
Marketing intelligence & planning
Asia Pacific journal of marketing and logistics
6
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
4
Journal of international consumer marketing
4
Young consumers : insight and ideas for responsible marketers
3
Brand management in emerging markets : theories and practice
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of global marketing
2
Research paper
2
Wissenschaftliche Schriften der WWU Münster / 7
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics letters
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal
1
CSAE working paper / Centre for the Study of African Economies
1
China perspectives
1
Chinese management studies : CMS
1
Cross-cultural and critical perspectives on brands
1
Direct marketing : an international journal
1
ERIM report series research in management
1
European Sport management quarterly : ESMQ
1
Handbook of contemporary marketing in China : theories and practices
1
Information economics and policy : IEP
1
International advertising and communication : current insights and empirical findings
1
International business and economics research journal
1
International journal of Chinese culture and management : IJCCM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International marketing : emerging markets
1
International marketing review
1
Journal of Chinese economic and foreign trade studies
1
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
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ECONIS (ZBW)
7
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
3
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
4
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
5
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
6
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
7
Effectiveness of absurdity in advertising across cultures
Gelbrich, Katja
;
Gäthke, Daniel
;
Westjohn, Stanford A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 393-413
Persistent link: https://www.econbiz.de/10009678855
Saved in:
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