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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Markenführung"
~subject:"Social Web"
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Search: subject:"Brand equity"
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Markenführung
Social Web
Brand management
16
Brand image
15
Markenimage
15
Brand equity
13
Consumer behaviour
11
Konsumentenverhalten
11
Markenwert
7
Advertising
3
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Werbung
3
brand equity
3
Consumer-based brand equity
2
Credibility
2
Customer satisfaction
2
Customer service
2
Customer-based brand equity
2
Designation of origin
2
Dienstleistungsqualität
2
Glaubwürdigkeit
2
Herkunftsbezeichnung
2
India
2
Indien
2
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2
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2
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2
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2
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2
AHP approach
1
AHP-Verfahren
1
Advertising effects
1
Advertising planning
1
African-American stereotypes
1
Analytical hierarchy process
1
Austria
1
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1
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Arora, Anshu
2
Oliveira, Marta Olivia Rovedder de
2
Agheshlouei, Hamed
1
Arora, Amit
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bengtsson, Maria
1
Bhat, Savita
1
Biedenbach, Galina
1
Brown, Ulysses J., III.
1
Chakraborty, Uttam
1
Donlan, Leah Kathleen
1
Finn, Adam
1
Franklin, Geralyn McClure
1
Gabrielli, Veronica
1
Grimmer, Martin
1
Heldt, Rodrigo
1
Hollebeek, Linda D.
1
Hollensen, Svend
1
Kim Nguyen Thuy Hang Dao
1
Lisboa, João Veríssimo
1
Luce, Fernando Bins
1
Marell, Agneta
1
Miles, Morgan P.
1
Mishra, Prashant
1
Nikabadi, Mohsen Shafiei
1
Safui, Morteza Akbarzadeh
1
Schimmelpfennig, Christian
1
Silva, Tamires Silva da
1
Silveira, Cleo Schmitt
1
Sonza, Igor Bernardi
1
Torres, Pedro Marcelo
1
Wang, Luming
1
Wu, Jun
1
von der Heidt, Tania
1
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Journal of promotion management : JPM
Marketing intelligence & planning
Journal of business research : JBR
48
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
15
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
11
Journal of marketing
9
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of strategic marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Brand
equity
and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
3
Customer value, customer engagement, and customer-based
brand
equity
in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
4
Role of advertising and promotion in
brand
equity
creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
5
The effects of credible online reviews on
brand
equity
dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
7
Drivers of
brand
equity
of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
8
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
9
How well do AACSB, AMBA and EQUIS manage their brands?
Miles, Morgan P.
;
Grimmer, Martin
;
Franklin, Geralyn McClure
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011459207
Saved in:
10
Brand architecture shift and corporate
brand
equity
: an exploratory study
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 777-794
Persistent link: https://www.econbiz.de/10011571181
Saved in:
1
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