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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
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Brand management
85
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Consumer behaviour
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Markenimage
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product placement
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Journal of promotion management : JPM
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
643
The journal of brand management : an international journal
574
SpringerLink / Bücher
401
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
141
Journal of business-to-business marketing
132
Journal of marketing management : MM
124
Journal of marketing
120
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
118
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of marketing communications
107
Journal of the Academy of Marketing Science
103
Research
103
The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Springer eBook Collection / Business and Economics
69
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
65
Business horizons
64
Gabler Edition Wissenschaft
64
Journal of advertising research
64
International marketing review
63
Journal of global marketing
62
Qualitative market research : an international journal
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Tourism management : research, policies, practice
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Cogent business & management
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ECONIS (ZBW)
107
USB Cologne (EcoSocSci)
7
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1
Equipment-as-a-Service (EaaS) - eine empirische Geschäftsmodellanalyse aus der Perspektive der kundenseitigen Risikowahrnehmung
Blanke, Niklas
-
2023
Persistent link: https://www.econbiz.de/10014418108
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2
Markenwahlprognose im Business-to-Business-Marketing : Konzeption und Anwendung eines Markenwahl-Prognosemodells für die Markenwahlentscheidungen organisationaler Buying Center
Pavitsich, Jörg
-
2019
Persistent link: https://www.econbiz.de/10012038172
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3
Entwicklung eines unternehmensspezifischen Modells und Cockpits zur Markenführung in technologiegeprägten Industrieunternehmen
Kütt, Jonas
-
2021
Persistent link: https://www.econbiz.de/10012548192
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4
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
5
Employer Brand-Experience : theoretische Grundlagen und empirische Erkenntnisse zum Erleben der Arbeitgebermarke von Mitarbeitern
Baumgartl, Christina
-
2019
Persistent link: https://www.econbiz.de/10012038079
Saved in:
6
Influencer Marketing : zur Wirkung der Glaubwürdigkeit auf die
Marke
Tabellion, Jana
-
2019
Persistent link: https://www.econbiz.de/10011991032
Saved in:
7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
9
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
10
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
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