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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international journal of management education"
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Journal of promotion management : JPM
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Using marketing mix elasticities to demonstrate consumer and producer perspectives in marketing management class
Makienko, Igor
;
Rixom, Jessica
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013535900
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Beyond the return on advertising : elasticity of the return on advertising as a diagnostic metric to maximize profit
Mitchell, Ted
;
Makienko, Igor
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10010373817
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