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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Consumer behaviour
457
Konsumentenverhalten
457
Einzelhandel
116
Retail trade
116
Brand management
75
Markenführung
75
Advertising effects
66
Werbewirkung
66
Beziehungsmarketing
64
Relationship marketing
64
Markenimage
60
Online retailing
60
Online-Handel
60
Advertising
44
Werbung
44
Internet marketing
41
Online-Marketing
41
Brand
39
Markenartikel
39
Food retailing
38
Lebensmitteleinzelhandel
38
Customer satisfaction
36
Kundenzufriedenheit
36
Sales promotion
32
Verkaufsförderung
32
E-commerce
26
Electronic Commerce
26
Emotion
26
USA
24
United States
24
Ladengestaltung
23
Store design
23
Social Web
22
Social web
22
Distribution channel
19
Textile distribution
19
Textilhandel
19
Vertriebsweg
19
purchase intention
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60
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Arli, Denni
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Mathur, Manisha
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Phau, Ian
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1
Ahmed, Zafar U.
1
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Bhakar, Shailja
1
Bhat, Savita
1
Bianchi, Constanza
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Brodowsky, Glen H.
1
Burkhalter, Janée
1
Calvo-Porral, Cristina
1
Caryn Kar Yan Ng
1
Castellucci, Luciano
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1
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1
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Journal of promotion management : JPM
The international review of retail, distribution and consumer research
Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
61
Marketing intelligence & planning
60
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
55
Journal of global marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
Journal of the Academy of Marketing Science
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
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ECONIS (ZBW)
60
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1
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
Saved in:
2
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
3
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
4
Consumer brand hate : the role of ambivalence
Valenzuela, Consuelo
;
Castellucci, Luciano
;
Trinidad …
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10012873364
Saved in:
5
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
6
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
7
The battle for commercial hearts and minds and the internal brand within a charity shop network in Ireland
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 600-617
Persistent link: https://www.econbiz.de/10012209627
Saved in:
8
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
9
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
10
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
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