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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"International market entry"
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Brand image
International market entry
Fashion
16
Mode
16
Consumer behaviour
15
Konsumentenverhalten
15
Brand management
13
Markenführung
13
Brand
9
Markenartikel
9
Markenimage
9
Luxury goods
8
Luxusgüter
8
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
Bekleidungsindustrie
4
Clothing industry
4
Beziehungsmarketing
2
China
2
Designation of origin
2
Herkunftsbezeichnung
2
Luxury
2
Product counterfeiting
2
Produktpiraterie
2
Relationship marketing
2
Social media
2
country of origin
2
fashion
2
Advertising effects
1
Attitudes
1
Bekleidung
1
Brand dilution
1
Brand extension
1
Brand positioning
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Brand relevance
1
Branding
1
Business mode,l Brand-building
1
Celebrity endorsement
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Barnes, Liz
1
Brodowsky, Glen H.
1
Cohen, Geraldine
1
Cook, Sasikarn Chatvijit
1
Gadzinski, Gregory
1
Gautam, Vikas
1
Ho, Foo Nin
1
Hur, Songyee
1
Jin, Byoungho
1
Juggessur, Joshie
1
Jung, Sojin
1
Kang, Jiyun
1
Lee, Jung Eun
1
Lee, Seonsu
1
Liu, Sindy
1
Park-Paops, Haesun
1
Perry, Patsy
1
Rashid, Arooj
1
Sharma, Vikram
1
Vogel, Areti T.
1
Watchravesringkan, Kittichai
1
Watkins, Brandi
1
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Journal of promotion management : JPM
The journal of brand management : an international journal
Journal of business research : JBR
25
Journal of fashion marketing and management
24
International business review : the official journal of the European International Business Academy
22
Journal of retailing and consumer services
12
Journal of global fashion marketing : JGfM
10
International journal of business and globalisation : IJBG
9
International marketing review
8
Journal of world business : JWB
8
Management international review : mir ; journal of international business
8
European journal of international management : EJIM
7
Journal of international management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Baltic journal of management
5
Cogent business & management
5
International journal of emerging markets
4
International journal of retail & distribution management
4
Journal of East-West business
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Emerging markets, finance and trade : EMFT
3
European journal of marketing : EJM
3
International journal of globalisation and small business : IJGSB
3
Journal of East European management studies : JEEMS
3
Journal of Islamic marketing
3
Journal of international marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Argumenta oeconomica
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Asian business & management
2
Australasian marketing journal
2
Business research quarterly : BRQ
2
Cogent economics & finance
2
Country of origin effect : looking back and moving forward
2
Economic modelling
2
European research on management and business economics
2
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
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ECONIS (ZBW)
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1
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
3
Luxury brand dilution : investigating the impact of renting by Millennials on brand equity
Vogel, Areti T.
;
Cook, Sasikarn Chatvijit
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10012060150
Saved in:
4
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
6
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
7
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
8
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
9
Is fashion promoting counterfeit brands?
Juggessur, Joshie
;
Cohen, Geraldine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003847293
Saved in:
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